About us

Welcome at CakeSupplies!

Our family-run business was founded by Inge Zaagsma and Danny Nijboer, coming from a sincere passion for cake decorating. CakeSupplies, part of NewCakes, is a wholesale supplier for professionals in the cake decorating business. Within this industry, our company has quickly grown into the European market leader for multi-brand specialty retail.

Since January 2021, we have been part of the international family business Dr. Oetker. Joining this group was a logical step at this stage of our business and provides a solid foundation to continue executing future plans for growth.

For many years, we have been ahead when it comes to online sales through our B2B platform. Our customer base includes professional large-scale consumers, specialized retailers focusing on the home baking market, and large chains in the hobby, food, and household sectors. Within our webshop, we focus heavily on an easy ordering process, and thanks to our state-of-the-art logistics, we are perfectly able to supply everyone from the (semi-)professional cake decorator to large chains quickly and directly from stock.

Our assortment consists of almost 6,300 products from over 35 brands, ensuring continuous innovation in trends and enabling us to offer both the right basic assortment and a further specialized range of products for very specific cake decorating techniques. We represent well-established names such as FunCakes, Wilton, Renshaw, Marvelous Molds, Sugarflair, THE SUGAR PASTE, FMM, LorAnn, Couture, and many other international brands. With the optimal availability of our assortment, we aspire to be the European market leader. By excelling in assortment, service, and logistics, we aim to be a reliable partner for all our relations. We invest in close cooperation with our A-brand suppliers in the areas of marketing, sales, and product development.

We supply, with around 75 motivated employees, over 5,000 business accounts in approximately 35 countries throughout Europe. As an employer, we value a pleasant and safe workplace where everyone’s talent can be developed. Our culture is dynamic and informal, with space for personal initiatives.

Fung Yee To & Jean Jacques Debrot.

Managing board