Product changes

Our assortment is continuously developing. Article numbers, ingredients or labelling of our products may change now and then. To keep you informed as much as possible, we publish all product changings on this page. Stay up-to-date an check this page regularly!

Wilton rebranding

With Wilton, you can create many sweet, everyday moments. This tradition continues with a new logo and colours that give a modern twist, honoring their rich heritage while offering a fresh perspective. From the vibrant colour palette to the hand-piped logo, each element is thoughtfully designed to inspire creativity and celebrate the joy of baking and decorating. 

The new look goes beyond just appearance. It reflects the brand’s ongoing commitment to innovation, quality, and community. Wilton continues to strive to provide you with the tools, resources, and inspiration you need to bring your baking and decorating skills to life.

And that's not all. They are also updating the look of the product packaging, with the new logo standing out even more! The new packaging will be gradually introduced at CakeSupplies over the coming year, so all products will adopt this fresh look and really stand out on the shelves.