FunCakes has a new look! From the kitchen table, the brand has grown over more than ten years into one of the largest baking brands in Europe and the assortment has developed into a full range of products for the home baker. These products can now be found on many kitchen tables throughout Europe. After more than ten years with the current look, it was time for a change.
A new look means a new logo
The old FunCakes logo, as you may remember it, has four cupcakes. And that's how the logo started ten years ago, although it looked different then. For the new logo, the brand has decided to say goodbye to the cupcakes. FunCakes is now much more than that. The new logo is playful, creative and special. The name FunCakes is written in its own unique letter and is surrounded by a bright pink swirl. The heart represents their love for baking and decorating.
New packaging
Naturally, a new logo also includes new packaging. You will soon find more and more packaging in the new design between your order. In addition, they have used the moment to further develop some packaging so that it can be placed on the shelves more efficiently. For example, the baking mixes now come in block bottom bags, the 1 kg packages are narrower than before and the sugar decorations have a shorter hang tag.
First, the packaging of the Deco Melts will go live. Next month we expect the baking mixes and then the fondants. This packaging transition will take place over a longer period of time.
Download the product list
With these changes, the EAN codes, product numbers and some product names have also changed. To make these changes transparent, we have made a Google document available with all the information about the products. We will continue to update this document as soon as new products are available. You can find the document on our download page. So keep a close eye on this page for updates.
Download the new product photos
Because the packaging has been changed, there are also new product photos. You can find these new product photos also on the download page. There you will first find the photos of the Deco Melts, because the new packaging of the Deco Melts is the first to go live. We will also keep updating this download with new photos as soon as new products are available. Do you sell FunCakes products in your store? Keep your webshop up-to-date with the photos of the new packaging. This way your customers immediately know what to expect.
Download the logo pack
You can also find the logo pack on the download page. In the logo pack you will find the new FunCakes logo for online use and print and an explanation of how to use the new logo. Keep your customers informed and show the new logo on your webshop.
New instore material
Do you now have in-store material of the old FunCakes logo in your shop? Then you can have it replaced by us for material with the new logo. Please contact your sales manager for this.
Don't have in-store material yet? Then you can order a poster set on the site under instore material for only € 0.01. The poster set contains 5 A1 posters with the new logo and five different new images. Nice for a sidewalk sign or anywhere else in your store!
With the new look, FunCakes wants to offer home bakers many cool new products, inspiration, tips and tasty recipes. But one thing is certain: FunCakes will remain FunCakes.
