If you want to make every bake more sparkling and fun, Wilton is the place to be. Whether it's making a birthday cake, baking with the little ones, or creating a treat for yourself.
Wilton has received a new look and feel!
Create many sweet moments
With Wilton, you can create many sweet, everyday moments. This tradition continues with a new logo and colours that give a modern twist, honoring their rich heritage while offering a fresh perspective. From the vibrant colour palette to the hand-piped logo, each element is thoughtfully designed to inspire creativity and celebrate the joy of baking and decorating.
Let your shelves stand out
The new look goes beyond just appearance. It reflects the brand’s ongoing commitment to innovation, quality, and community. Wilton continues to strive to provide you with the tools, resources, and inspiration you need to bring your baking and decorating skills to life.
And that's not all. They are also updating the look of the product packaging, with the new logo standing out even more! The new packaging will be gradually introduced at CakeSupplies over the coming year, so all products will adopt this fresh look and really stand out on the shelves.
A little bit of history..
Wilton was founded in 1929 by the passion and talent of one man for creating confectionery art. Dewey McKinley Wilton began his career as a pastry chef in 1912 and eventually became an expert in the field. Over the years, Wilton developed his own technique, the Wilton Method, which combined the best of European art, both past and present, with an American desire for excellence and simplicity. Over time, Wilton has grown into an internationally recognized brand of cake decorating and baking products, serving more than 100 countries.
Make every baking experience a celebration
With the refreshed look and vibrant appearance, every baking experience becomes an even greater celebration! Check out Wilton's products and expand your collection with items that create unforgettable baking moments!
