We are thrilled to announce a significant development in our partnership with Renshaw, one of the most esteemed brands in cake decorating. As of May 1st, 2024, CakeSupplies will become Renshaw's preferred distributor to the cake decorating sector in Europe, directly serving all Renshaw customers across Europe.
This exciting change comes as part of Renshaw's commitment to enhancing its service and availability in Europe. In December last year, Renshaw has been acquired by British Bakels Ltd, part of the global Bakels Group, who, over the last few months, has worked successfully on revitalizing Renshaw’s operations and customer service.
Renshaw's decision to appoint CakeSupplies as their preferred European distributor to the cake decorating sector reflects our longstanding, mutual relationship and expertise in the cake decorating industry. We have been housing the Renshaw brand for over 15 years and were one of the first distributors for Renshaw in the EU market. We are dedicated to ensuring that the Renshaw brand is easily accessible to all the 32 countries we currently supply and will work closely together to make the Renshaw brand grow.
What does this mean for you as a CakeSupplies customer?
- Direct ordering: starting from May 1st, 2024, you order your Renshaw products directly from CakeSupplies alongside your other cake decorating supplies.
- Enhanced support: we will be working closely with Renshaw to ensure that you receive full marketing support and access to the latest products.
- Smooth transition: to ensure a seamless transition, our sales managers will be in touch with you to discuss the ordering process and conditions.
We are working closely with Renshaw to ensure that our stock levels are sufficient to fulfill your orders from May 1st onwards. We believe that this partnership marks a new chapter for Renshaw in Europe and offers you greater convenience and access to this trusted brand. Of course with the same level of quality and service that you have come to expect from us.
We are incredibly excited about this and look forward to serving you with the finest Renshaw products!
