Get Back to Basics with our Down to Earth campaign

Introducing our latest campaign: Down to Earth. From April 26 to June 7, we're celebrating earth colours and essential baking tools with a campaign focused on inspiring you to bake with the basics in mind.

Nature-Inspired Baking

Nature has always been a source of inspiration for creatives, and baking is no exception. Our Down to Earth campaign is centred on the colours and textures of the earth. Think Red Earth, Urban Taupe, and Honey Gold. We believe that baking with earthy tones is a great way to tap into the natural beauty of the world around us and create something truly special.
Discover the Colour of the Year

Essential Baking Tools

At the heart of this campaign are essential baking tools that every baker needs. From mixing bowls to mix & pour spoons and scrapers, these products are designed to make baking easier and more enjoyable.



See all baking tools

Baking with Down to Earth Theme

So what can your customers do with this theme focused on baking? The possibilities are endless! They could create earthy, rustic cakes decorated with fondant, or make a classic apple pie with a twist by adding some warm spices like cinnamon and nutmeg. They could even experiment with heart cookies, using earthy food colourings.

All about the ingredients
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Celebrate the Beauty of Nature Through Baking

But that's not all – every two weeks, we're switching things up with new actions that will inspire you even further. Overall, we're thrilled to launch our Down to Earth campaign and invite you to explore the beauty of nature through baking. With essential tools and inspiration every step of the way, there's never been a better time to get creative in the kitchen. So why not join us on this baking journey and celebrate the beauty of the earth one delicious treat at a time?

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